IMPLEMENTATION OF CONSUMER LEGAL PROTECTION AGAINST FRAUDULENT PRACTICES IN E-COMMERCE TRANSACTIONS BASED ON LAW NUMBER 8 OF 1999

Abstract

The development of e-commerce in Indonesia provides convenience in 
conducting trade transactions quickly and efficiently, but on the other hand, it 
also increases the potential for fraudulent practices that are detrimental to 
consumers. This study aims to analyze the implementation of legal protection for 
consumers in e-commerce transactions based on Law Number 8 of 1999 
concerning Consumer Protection. The research method used is normative 
juridical with a statutory approach and a case approach. The results of the study 
indicate that although regulatory instruments are available and regulate the 
rights and obligations of the parties, the implementation of consumer legal 
protection in e-commerce transaction practices has not been running optimally. 
This is caused by several obstacles, including low public legal literacy, weak 
supervision of digital business actors, and difficulties in legal evidence due to the 
cross-regional and anonymous nature of electronic transactions. Therefore, it is 
necessary to strengthen regulations that are adaptive to technological 
developments, increase the role of the government and digital platforms in 
supervision, and educate the public to increase consumer legal awareness.